Taste & Token Cost Controls
Taste If you spend any time in the Valley, you've heard the discussion about how, in the age of AI, the only thing left is "taste". But no one has defined what that means.
We Build Fortune 200 AI-Native Platforms
How do you ensure a global Fortune 200 consumer products company maintains relevance during this planetary-scale AI disruption event? You hire evergence to build an AI-native marketplace and an AI-native Business Intelligence Agent for use by all employees, in every country, in every department, to
Today's Definition of Risk is Fear
How has the definition of Risk changed since the age of Berkshire, now that we've entered the Age of AI, Digital Assets, Spatial Computing, and Robotics? What are mitigation strategies and execution methodologies to not just remain competitive, but take a leadership position in the market? We work w
Get Consumers Paid
Now that companies are laying off tens of thousands of consumers due to efficiencies from AI, how is the economic engine going to keep working if those same companies are downstream from consumers paying for goods and services? Is there a solution to economic collapse due to the proliferation of AI?
Good Customers
What makes a good customer? What makes a bad customer, and how do you become a good one yourself? In nearly every business, it's assumed that you should take every possible customer you can get, because Growth. But what if one of the first things you do as an owner or manager, is determine what make
Myths of Industry Experience
Does having prior experience in a specific industry matter for driving profitable growth for a firm in that industry? Background There aren't that many people in the world who can say they've worked across nearly every industry and can back that up with 1,000 customers and clients, at various levels
One of Wun
What percentage of people globally have achieved performance across all three pillars of focus, health, and wealth? Best in the world criteria What it takes to be the best in the world: You own 100% of your business You have achieved at least a Rule of 50 performance (revenue growth + EBITDA margin)
Wanna Grow?
Not hitting your metrics? Can't seem to get anything released to PROD? Laying people off? Worried about your business? Uncomfortable Honesty is a core value. In that vein, want to know why you're not growing? Gird your loins, cuz this one's gonna hit you where it hurts.
The 4 Business Models
What are the four primary business models that Fortune 500 technology companies use effectively to create growth and retention in both consumer and enterprise markets? Background We began compiling an Excel file of our career case studies to draw conclusions from past practices that have driven grow
Apple Vision Air Prototype
Apple's updated product growth strategy is becoming clear: Vision Pro -> Vision Air MacBook Pro -> MacBook Air iPhone Pro -> iPhone Air The physical difference is thinness. The capability difference is in battery life and cameras.
Project Bitcoin - Product Growth Strategy
Resources YouTube Video (34 minutes): https://youtu.be/zrd8x6ubd8Y Google Slides Deck (for comments/discussion): https://docs.
Global Value Creation Part 3, The 3 Immutable Laws & Implementation Details
SUMMARY In this third and final episode of the Global Value Creation limited series, Sean Everett and Carl Schmidt-Ehemann discuss the three immutable laws of value creation in the mid-2020s: the internet, machines, and money. They emphasize the internet's critical infrastructure role, the rise of m
AI & Product Strategy: Sean Everett on Value Creation, Tech Leadership & Business Growth
Below is a link to a full hour-long podcast episode produced by a friend in the space, where we discuss artificial intelligence, finding your fascination, maintaining cash flow during difficult operating environments, niche markets vs saturation, the risks you don't see coming, and how the intersect
AI Agents Paying Bitcoin
In this memo, we describe what AI Agents are, how they're using similar sub-systems as cryptocurrencies, and how they are work together.
New Bitcoin Perspective
In this memo, we describe a new way of thinking about Bitcoin that could help you internalize why it has value.
10-Step Success
In this article, we describe the 10 fundamental steps to becoming successful as a product manager and business owner. Anyone can do it, just follow the path.
Power Messaging & Distribution Channels
In this article we describe a method for supercharging growth that represents one piece of the new world we're building, together.
Product-Emotion Fit
In this article we share our thoughts on the most critical lever of all to generating customer attention and driving growth in purchase behavior.
