Use Product to Drive Growth

Invest in activities that are highly correlated with longevity.

Without our health, we can’t do much of anything. If we focus too much on work, creation, or others, and don’t leave enough time or energy for ourselves, eventually our cup is depleted, and there’s nothing left for anyone.

A strong foundation of health is critical to building the life you dream of.

In the beginning, there was light.

Welcome to the inaugural episode of a limited course and video series we’re releasing at the intersection of emerging tech, product development, growth, and capital allocation, all through the lens of strong core values.

In this first episode, we lay the foundation of building belief through reconnecting with your authentic true self.

AI doesn’t need to be scary.

In our second episode, we take you from soup to nuts on all things AI, the core concept of how it works that should be easier to understand than other videos, and move into how businesses are using it to automate and drive growth for their firms.

Finally, we discuss a positive mindset shift we can take as employees and contractors, such that we benefit from this disruptive change instead of being afraid of it.

Sleep drives growth, and so does infusing core values.

Brain breaks are important for thinking clearly, integrating new truths (even if they’re hard to understand), and staying authentically true to who you are and your mission. It gets built into your products and companies.

One of the biggest incentive levers you can use is getting clear on your core values, then finding others who share those. Bitcoin is the perfect, planetary-scale technology and financial product that proved this.

Strategy is how you win regardless of what competitors do.

It look us decades to define this phrase such that it works in both a direct and indirect way. In this episode, we break down what a fuzzy term like Strategy actually is, and how to use it best to drive differentiation, defensibility, and growth for yourself and your firm.

Bitcoin is a planetary-scale network.

This video represents the talk track for our 30-page, 30-minute deck presented to Investment Committees, created in mid-2025.

It includes a novel description of Bitcoin, the improvement in investment margin of safety, its capabilities, defensibility analysis, competitive analysis, attack vectors with related risk profiles, and potential products it enables.

Where’s the money (and growth) going to come from?

We present a comprehensive overview of Bitcoin's product growth strategy, focusing on AI paywalls and the transition from strategy to product development, while discussing key concepts like atomic decision units and Bitcoin Lightning.

Find your frustration in the market, and fill it with a unique product story.

In this lesson we cover the different types of digital and physical products you can create, and how to take your authentic core values and unique strategy, then transform it into a product or service that tells a story.

Creating word of mouth through positive uniqueness.

Much of the world architect’s growth using opposite principles from what people actually connect with. Instead of pushing your product or service down people’s throats or creating controversy with your communication style, do the hard and low-competition work of injecting wow moments into market gaps.

Build a pyramid of underlying metrics that drive growth.

We’ve often seen companies grow and a good team think they’re doing great, but don’t realize that something subtle is missing that could supercharge results and launch them to the next level. But if you’re happy with a steady-as-she-goes business and similar cash flows every year then this approach is not a good fit for you.

Potential energy between two points.

Is it possible to create desire when we’re too much in our heads and our hearts, bombarded by societal messages for what we should be attracted to rather than what we are actuallyattracted to? We think it is, but you must dig deeper and have the courage to display what makes you uniquely different. Only then can the potential energy be released.