Evergence Evergence

Today's Definition of Risk is Fear

How has the definition of Risk changed since the age of Berkshire, now that we've entered the Age of AI, Digital Assets, Spatial Computing, and Robotics? What are mitigation strategies and execution methodologies to not just remain competitive, but take a leadership position in the market? We work w

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Good Customers

What makes a good customer? What makes a bad customer, and how do you become a good one yourself? In nearly every business, it's assumed that you should take every possible customer you can get, because Growth. But what if one of the first things you do as an owner or manager, is determine what make

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Evergence Evergence

Myths of Industry Experience

Does having prior experience in a specific industry matter for driving profitable growth for a firm in that industry? Background There aren't that many people in the world who can say they've worked across nearly every industry and can back that up with 1,000 customers and clients, at various levels

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The 4 Business Models

What are the four primary business models that Fortune 500 technology companies use effectively to create growth and retention in both consumer and enterprise markets? Background We began compiling an Excel file of our career case studies to draw conclusions from past practices that have driven grow

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Apple Vision Air Prototype

Apple's updated product growth strategy is becoming clear: Vision Pro -> Vision Air MacBook Pro -> MacBook Air iPhone Pro -> iPhone Air The physical difference is thinness. The capability difference is in battery life and cameras.

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