Internal Products
We help you build internal products to accelerate your business.
Over the last 3 to 4 years, as AI has proliferated throughout the economy and business world, the demand for us to help companies build internal products for only their use has increased substantially.
In the past, companies wanted to build external products and sell them to customers, which is what drove the wave of Enterprise Software as a Service (SaaS) companies. Now every company pays 10 to 30 software vendors to provide solutions for specific problems.
But the issue now is that companies are paying a lot of money for disconnected systems that don’t work together. In some instances, these enterprise software firms block you from access or make it difficult to get at your data easily, which in turn blocks you from building AI products for yourself.
With the advent of AI, now companies have the chance to pull a lot of those disconnected workflows in-house and develop a product that is custom-built for their needs. No more waiting on a third-party vendor for that feature you need to maybe hit their roadmap in 3-6 months, if ever, and no more paying hundreds of thousands or millions of dollars to multiple providers for solutions that just aren’t quite right.
It now makes business sense to hire a crack tiger team to come in and build the right solution, specific to the workflows of your employees.
As a result, much of our work has shifted from building external, customer-facing products for others to internal, employee-facing products for the company.
However, it still requires the same discipline, skill, experience, and rigor as building external products because:
The software needs to be fit-for-purpose for user needs (i.e., employees)
The software needs to work (bugs are frustrating and kill trust)
The software needs to provide some benefit in terms of replacing legacy incumbent software and be easy enough to use that you don’t need a training manual or weeklong off-sites
It needs to be AI-native and have a classic interface so both novice and advanced users feel comfortable using it
It needs to drive ROI: higher throughput, faster cycle times, more revenue, additional profit, etc.
Thus, the principles of world-class product management continue to apply. And user experience design. And quality-first engineering. And efficient marketing and distribution to the employee population.
This is the nature of disruption. Customers DIY what used to be outsourced, due to an emerging tech solution that enabled it more cost effectively.
But, not everyone is a software person. They don’t understand development environments, the SDLC process, data pipelines, application architecture, AI/ML capabilities, where and when manual and automated testing should apply, security hardening, analytics and metrics tracking, human behavior and incentives, bug reporting and support, and a raft of other hidden things that people don’t normally pay attention to when they use a sophisticated consumer, enterprise, or industrial product.
That’s why they tap us on the shoulder.
We’re faster, better, and cheaper than Accenture or McKinsey, more innovative than Silicon Valley, have stronger core values than Big AI, and don’t spam you like the billion other faceless providers.
Teams who’ve asked for our help include global CPG firms, investment management funds, concrete installation companies, planetary-scale Big 2 cola companies, not for profits, marketing brands, AI startups, retailers, professional services companies, farmers, content creators, entertainers, sports teams, the list goes on. At this point, it represents nearly every industry vertical at every size and scale.
Learn more at JetpackIntel.com
The coolest part about this is: once you’ve built your internal product, there’s an opportunity to sell it to other companies like your own. This strategy transforms this “cost center” into a new revenue stream and growth driver. You obviously understand the industry and customer’s needs, why not extend it further.
We’re happy to lend a hand, should you need it.
Learn a bit more about our process, case studies, and industry solutions at https://jetpackintel.com
—Sean
