Knockout Products & Experiences

Aug 7

*“The champ is here! The champ is here!”*

Technology was never the moat. The product you build with it, and ultimately the experience you deliver from it, is.

We don’t share 99% of the decades of work we’ve done for the biggest brands on the planet. Why? Because strong core values.

But, we would be remiss if we didn’t show evidence of what we mean.

We were contacted by a pro sports team going through a major re-brand due to the negative association with a marginalized group in America. They needed help with a manifesto that would unite a community around the relaunch.

So we did some basic pitch work. I witnessed this person, during COVID, sitting at a kitchen table writing it in real time. Copyright, hers. Raw talent, unleashed.

The work, per usual, was a knockout.

It knocked out the front office of the Major League Baseball organization.
It knocked out 2-time Oscar winner Tom Hanks.
It knocked out Brian Williams, one of the most trusted newscasters in American television history.
It knocked out tens of thousands of fans who bought tickets and new merchandise.

Echoes of Muhammad Ali…”THE CHAMP IS HERE! THE CHAMP IS HERE!”