Introducing Jetpack Products

"What is the product for growth?"

Most of the products in the world today have a mission: to extract as much money as possible from you and provide some kind of utility in exchange, which helps get you over the purchase threshold.

But there aren't many products with a mission to help you grow.

Not really.

Sure, you could say there's Salesforce and Hubspot, but they don't exist to help you grow. They just want you to put text into boxes on a website, have you link one text box to another, and they'll send some emails on your behalf. They charge you hundreds of thousands or millions of dollars per year to make you do all the work putting your company's data into their platform, which locks you into their ecosystem.

Doesn't that seem strange? They're not the ones doing the hard work of growing your company? No, that's on you. It's on you to link together 20 different martech platforms just so you can try to get a sense of how and why someone buys something from you, then do the heavy strategic lift of understanding how to improve.

In this way, Salesforce and Hubspot are not on the hook to create value for you. "Sorry, we're just text boxes," say their customer success team. "But keep giving us your money because we're better than a spreadsheet of names. We give you reports for your weekly sales and marketing meetings. And you've spent all this time setting up workflows, it would be silly to stop paying us."

So, in review: put names and email addresses in a text box, and pay them millions of dollars for that privilege.

Here's the rub, and the reason they aren't putting it on their homepage.

Draw a direct line from a text box in Salesforce to $1M in new revenue.

You can't. Because it's your salesperson interacting with a prospect over calls or email. That's not Salesforce. That's your sales team.

No wonder their Agent Force AI strategy isn't really driving new revenue for them. Why pay them even more money for things that aren't directly linked to ROI.

Is there a more direct way to generate ROI?

Pay $200 this week, get $2K next week. Pay $100K today, get $500K next month. Pay $1M today, get $10M next year.

I'll do those deals all day long and three times on Sunday.

So, we must ask the question again: "What is the product for growth"?

We don't think it exists, not in the form we're describing. But it's something we've been thinking deeply about, prototyping, discussing, and iterating on for years. See our 142-episode YouTube playlist video series on Growth as an example of how we've been exploring this idea (note: some videos are private to clients).

Introducing Jetpack Products

That brings us to Jetpack Products, our current instantiation of how to reduce time-to-ROI and increase guarantee-of-ROI.

Together, it would make something magical. Imagine productizing ROI regardless of who you are or what your company does.

Here's an old adage in high-growth circles:

Launch before you're ready, do lots of tests, then iterate more deeply on the ones that work, start over or go backwards if you must, then go forward faster.

To that end, we've created a new Jetpack Products website to collect component products for driving growth that can be mixed and matched like lego bricks. If you squint your eyes, you could call it a Platform as many of these tools use the same back-end but some are standalone so we can iterate more quickly as ecosystem components.

Here's a screenshot of the components we've built so far that exist as of October 10, 2025:

JetpackProducts.com

• Performance Optimizer: a mobile iPhone and Apple Watch app that is personalized to your Health, Wealth, and Focus. It's a game that you can never master because excellence is always right beyond your reach. We've used it to increase our VO2 Max by over 10 points in a month. This stuff works.

• AI Paywall: check out our prior post on this. We believe this will be the fundamental growth engine of the AI Agent economy across both consumer and enterprise use cases.

• AI Watermark: a simple tool that lets you watermark your own copywritten content. We used this in our Apple Vision Air Prototype post where we created novel designs and mockups of spatial computing and augmented reality use cases.

• Biologic Intelligence: a foundational artificial general intelligence model based on the brain and nervous system of animals, that works in autonomous robotic systems without training data. It needs a solar panel, off-the-shelf cheap hardware, a Raspberry Pi chip, battery, and some wheels. It certainly doesn't need a trillion-parameter model or a gigawatt data center. What a waste of capital and energy. It's needed for systems that must adapt in real time to never-before-seen environments or situations.

• Decision Engine: for your own use or via API to feed it continuous data from your business, it learns over time to make better decisions and is useful when LLMs make probabilistic decisions (i.e., different outputs from the same inputs) when you really want deterministic decisions (i.e., the same outputs from the same inputs).

• Growth Platform: this dashboard is for executives and portfolio managers who need to track metrics across the fractal of a conglomerate and business units/divisions. Set a North Star Metric, link the underlying metrics that drive it, assign owners to each metric, and track hypothesis tests over time as they improve the metrics. Just getting the dashboard set up will improve organizational alignment and focus, thereby accelerating velocity and results. This is before you get more sophisticated and really start moving the metrics.

• Recommendation Engine: we build a social, personalized beauty recommendation system using LLMs with a scalable business model that maintains profitability over time. Try it out and see if the products make you look and feel better. It provides a premium, mid-tier, and inexpensive recommendation from multiple ecommerce retailers.

• Scaled Influencers: we send an army of up to 30K influencers to any of your social posts for them to like, comment, or share. It's a way to jump-start the virality of your content while also taking back control from the social networks who make you pay to reach the followers you've spent years or decades building. What a sham. Take the fight to them.

JetpackProducts.com will get you more info on each of them, and most have videos and some give you a demo. Reach out if you'd like to try them for your own business.

How do I distribute my product on Jetpack Products?

This is something we're considering, but it would have to pass through an assessment first. Some of our clients will have the opportunity to add their product to our ecosystem. But either way, expect us to continue building, combining, perfecting, and releasing new growth-related products that help you win in your market.