Power Messaging & Distribution Channels
In this article, we describe a method for supercharging growth that represents one piece of the new world we're building together.
I feel like I’m sprinting harder than ever but falling further behind.
It’s a common refrain we’re hearing from people across every walk of life and every level in the organization. Even those who many would deem “successful” are struggling to get by.
As prices continue to rise and living life becomes ever more expensive, nothing can keep up with the cost of capital. You need to earn a consistent 12% growth every year just to stay in place. Cash loses 3% per year, money market accounts and U.S. Treasuries earn you 4-5%, stocks in the S&P 500 may get you 8%, and some high-growth early-stage startups may get you higher but at a higher risk profile. Bitcoin has delivered more like 50% but it’s been volatile when viewed from the perspective of owning USD, though that volatility is now less than Netflix. Not to mention those coming out of school with no hope of home ownership.
I saw a stat that said the American dream now costs $3.5M: a marriage, two kids, a house, two cars, a couple of vacations a year, and a college education. Whether or not the number is perfectly accurate is irrelevant. What used to be “pick all six” is now barely “pick one.”
Something’s gotta give. And is likely the reason people are angry, anxious, depressed, and suicide rates are rising. We’re yelling at each other on social and bombing each other’s families metaphorically or realistically. It is simply not sustainable for our species to continue on like this.
It’s why people feel like they’re sprinting faster with nothing to show for it. And they’re exhausted. We’ve successfully transformed the human race into individual profit machines where they get a very small portion of the profits created, thanks in large part to 1900s assembly line education and thinking.
We are entering a new era where the people who feel this approach being unsustainable are leaving the societal expectation of work-life and choosing a less-bloated, higher-quality balance with smart, skillful, and most importantly, values-based people.
So, it requires a new business model, a new culture, and a new decentralized product development and distribution structure within its organization.
I’m no longer your boss when you can switch between “employers” at a whim based on which environment feels the best and pays the best. People will take short-term pay discounts to receive massive improvements in the feel, which then leads to massive improvements in pay and work-life balance.
The “American dream” is within reach again, for all citizens of the world.
And so, to stand out in this new world, and compete against the massive corporates using small teams of ten, we require a different weapon. One more real, more powerful.
It requires simple but powerful messaging that gets repeated amongst teammates and customers alike. It requires leveraging existing distribution channels to get the message and product out to the edge where customers exist. And it requires lower cost products and services but the opportunity to share in the upside. Distribution is built in from the beginning, if you will.
In this bold new world being created by the smartest and most capable now, the key to the whole shebang is getting leaders together in a room for decentralized roll-up partnerships. It doesn’t require a war chest of money when CEOs and founders agree that working together opens up a massive upside they couldn’t achieve on their own.
Like Voltron, the sum of the parts is 10x greater, but at a fraction of the cost. Together, we go farther.
POWER MESSAGING & DISTRIBUTION CHANNELS
Of course, we can help you with that to drive organic growth. But when we put multiple companies together into micro-ecosystems and do the same, the growth is supercharged, and compounds to deliver 10x results.
Reach out if you’d like to join us. We’re building one in eCommerce and one in emerging tech, with multiple CEOs and Founders in place already. Everyone has decision-making authority over their own lives; we welcome all who feel called to this new world.
We’re pushing forward towards new shores that will benefit us all instead of an ivory tower Of kings and queens. Instead of fiefdoms, a new kingdom.
The future is in the hands of the builders.
“Unlimited…”
—Sean
