Creative Spark

Make magic.

We see many people make the same mistake on the road to creating product.

We’ll hear things like “People will love this”. And so we see a lot of market research, and surveys, and customer advisory boards take over. Sure, this will help you get part of the way there, but not all the way.

Because if you’re not rockin’ with it, then why would someone else?

You must be your own best customer first. The nuance is all that matters, and without the deep understanding of why and when you interact with the thing, and how it makes you feel, you’ll never get to the promised land from assuming what this mythical external person needs from the product.

Too many people work backward from the business needs instead of your personal needs.

The former is where competition abounds and commodities are created. The latter is where the magic happens.

—Sean