Over the last 3 to 4 years, as AI has proliferated throughout the economy and business world, the demand for us to help companies build internal products for only their use has increased substantially.

In the past, companies wanted to build external products and sell them to customers, which is what drove the wave of Enterprise Software as a Service (SaaS) companies. Now every company pays 10 to 30 software vendors to provide solutions for specific problems.

We see many people make the same mistake on the road to creating product.

We’ll hear things like “People will love this”. And so we see a lot of market research, and surveys, and customer advisory boards take over. Sure, this will help you get part of the way there, but not all the way.

Over the last 6 months, product development within enterprise software changed. We transitioned from 0% of new code written by AI to nearly 100%. And more recently, every company’s board and management team we work with is already there.