We see many people make the same mistake on the road to creating product.

We’ll hear things like “People will love this”. And so we see a lot of market research, and surveys, and customer advisory boards take over. Sure, this will help you get part of the way there, but not all the way.

Over the last 6 months, product development within enterprise software changed. We transitioned from 0% of new code written by AI to nearly 100%. And more recently, every company’s board and management team we work with is already there.