Lesson 18: Fountain of Youth, Operational Competence, Rapid Revenue Growth

(0:03 - 10:38)

Going deeper into detail, Fountain of Youth today, rapid revenue growth, and operational competence in no particular order. Let's start with the Fountain of Youth. I woke up this morning at 1 30 a.m and if we want to be honest I actually woke up at 11 30 a.m and I said this is absolutely ridiculous we're not doing this and I told myself to go back to sleep so I obeyed and did and then woke up at 1 30 and it was like here we go guess we're uh getting started for today so um yeah been up since 1 30.

I've been getting up since 3 30 for months now trying to isolate what that is and the truth of the matter is uh I have a ton of creative energy and I'm tapped into something universal something actually that is fueling me aside from sleep, food, water, oxygen, exercise. I'm working 18 20 hours a day from the moment I wake up until the moment I go to sleep and then even while I'm sleeping I'm exercising I'm lifting heavy weights I'm running I'm walking I'm eating right no drugs no alcohol no tobacco none of that crap um and so I think I have actually found the fountain of youth when you're building all of this stuff and you're tapped into something so real authentic pure and true to your core values to your principles to the facts and evidence that you have it's like nothing can shake you off your off your path and so then it's just like damn let's get up and get after it it's it's a force that can't be reckoned with it's flowing through you you talk to the creatives they will say the same thing like the ones are actually creating stuff they tap into this universal energy source and it just flows through them it's not actually them creating the thing so that's the fountain of youth like if you haven't tapped into it yet it's because you're off alignment and you're doing something that's not true to your calling you may think it is but you're off by a degree you're off by a million miles so you better wake up take a hard check on what you're doing and uh get back into alignment because if you're off you're not gonna get that fountain of youth and truth is I'm just gonna beat your ass because and the people who are will not just the fascination they just get energy from like the source whatever it is nature yada yada so they can go longer harder faster better deeper cheaper than you ever can because you're gonna be off alignment and your gears aren't gonna be lined up and you're just gonna be in friction mode which dampens growth speed agility adaptability real-timeness yada yada so that is the fountain of youth I would highly recommend highly recommend tapping into it so uh you haven't checked it out yet brought to you in part by nature all right that's point one point two operational competence this is important we've done a lot of fluffy woo woo stuff here talking about core values a lot and principles and so I'm going to be direct on this one since we're talking deep depth if you're not operationally competent if you don't deliver the thing that you've said you're going to deliver exactly how you said you're going to deliver it on time to spec on budget you're fired like that's just the hard truth that's the reality you don't do your job if I don't do my job I'm fired like no one gives me any leeway we're adults this is the real world you do a thing you deliver a thing and I will come back for more especially if it's good I'll give you a couple examples um bought some shoes bought some shoes from a brand and uh I'm a super fan of this brand love the brand spend all my money with the brand whatever they push out I'm buying not a question right I mean granted some stuff I like more than others so I bought a pair of shoes guess what the shoes showed up they weren't the shoes I ordered in fact didn't even know they made these shoes they weren't even listed on the website and so it's like a completely different color way some people may be excited about it but that's not the shoe I want it that's not the shoe I order I want the shoe I ordered because I have very specific vision in my mind of the thing I'm trying to create so give me the shoe I've ordered reached out to him been a month now haven't heard a peep there was another issue bought a pair of pants from him didn't hear a item never ship had to reach out waited waited waited finally I just get like this refund notification no communication just refund okay still waiting on a response for these shoes so we're gonna see what happens this week but I'll tell you one thing the brand has soured in my mind am I a super fan went to the shop didn't plunk down the credit card didn't spend more money stop myself growth has dampened because of this give you another example on the positive side this from a different brand Costco Costco famously has this incredible return policy doesn't matter when where how long how much what it is whether you have the item or not receipt or not we'll give you the refund why because negative word of mouth and a bad customer experience is the worst possible brand marketing like growth dampener of all time that word of mouth spread so fast so fast that person may never shop with you again so yeah some people abuse it people try to like go back in after spending hundreds of bucks on lobster that they ate and just like oh it was a bad lobster but we ate it get your money back someone passes away bring the items back it may have been two seasons too late may not be edible anymore items may have expired we'll give you your money back but at 30 billion dollars what's more costly the brand reputation spreading throughout an entire community losing that credibility all those customers over decades and all of that revenue or a couple hundred bucks or maybe thousands to just one person who's super abusive and then guess what you just block their subscription and they can't pay for it and enter the store anymore so it's a self-reinforcing thing so um got to be careful about this i'll tell you one more story bought a jacket nice jacket wore it a couple times took really good care of it put it in the closet season was over went back a year later nothing about the environment the closet had changed and there was neon yellow all over the jacket something about the material of that jacket which i won't get into had caused it to turn into like a neon and so i took pictures of it sent it back to the brand it's not an inexpensive piece of outerwear they said oh it's from like a hundred percent but they didn't do anything and guess what i was a super fan of their brand had spent a bunch of money with them over the years really strong brand values total alignment the founder is from where i'm from and guess what i haven't spent a single nickel with them not a single nickel after that issue so operational competence if you put a thing on your page if you have a promise you got to deliver against that promise you got to deliver on it over and over and over and over again and if you can't don't do it because you're dead so you better be really clear about your values about the capability of your product or service and you better deliver against it and growth comes later so all right let's get into the third piece now we've been through the first two finding that energy that fountain of youth second one is delivering on your brand values on your promise of your product and service three is rapid revenue growth so how do you get rapid revenue growth this is going to be a short one you basically get as close to revenue as possible and you cut the time in half hey do you want to earn more revenue guess what i can make you do it in half the time and i'm only going to charge you a small percentage of that 10 or whatever i don't know whatever it is great where do i sign up prove it to me you're only getting paid if i get paid all right zero risk to me cool sweet dope all right let's do that and then you do it and then they do it again this is the basis of why google and facebook like became multi-trillion dollar companies because they promised that you would put an ad up against all these people who were ego trapping photos and videos and whatever um and they would deliver you a click or a purchase conversion now granted they don't deliver on it all the time i mean you're talking about maybe one percent so they're only like one percent good at what they do on their promise and people just keep coming back because they don't have any other way because all their other stuff is screwed up everything we've talked about through this video series so then they're forced to like pay for these things like at scale in order to just like flood a market and hope for like a pittance and a small conversion rate so um yeah you want to get rapid revenue decrease the time of your customers getting revenue and they'll pay you more novel so uh yeah that's it we're being direct now we're in the depth mode uh so yeah be operationally competent deliver on your promise and your values and get clear on them so you don't have to be disconnected and then you'll tap into the energy source of the universe and you can't be stopped so yeah can't stop won't stop get it all right that's it for me today peace have a good one.