Pillar II: Build Strategy
IN THIS LESSON
Value yourself first.
It’s not just about how much it cost to make this one unit. It’s about all the time, effort, energy, and opportunity costs it took to get to that first unit, and then develop the expertise to keep making the units. Value-based pricing only works when there is higher willingness to pay. As we’ve covered, when you infuse strong core values, build different and better, develop new capabilities that give people superpowers, and make it last, you will reach that coveted ground.
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Infuse your product or service with strong core values, build something different AND better, develop new capabilities that give people superpowers, and make it last.
Price based on the value and connect with customers who have higher willingness to pay because they understand the value of the time, commitment, effort, and opportunity costs it took to develop that product or service.
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