Pillar IV: Build Growth
IN THIS LESSON
Build a pyramid of underlying metrics that drive growth.
We’ve often seen companies grow and a good team think they’re doing great, but don’t realize that something subtle is missing that could supercharge results and launch them to the next level. But if you’re happy with a steady-as-she-goes business and similar cash flows every year then this is probably not a good fit for you.
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First, determine what the primary North Star metric is that you want to drive for your business. It could be revenue or maybe EBITDA.
Next, identify the underlying metrics that drive each one of those, assign each to an individual owner.
Finally, develop hypotheses for improving each of those underlying metrics and then perform actions to move the needle on each way.
Review the impact, re-assess, and then do it again.
Over time, you will achieve growth.
Transcript
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